AI Insights · Timothy · April 2025
Top Travel and Local Apps in New Zealand Q1 2025: Performance Overview
Explore the performance of the top travel and local apps in New Zealand for Q1 2025, including download and active user trends from Sensor Tower data.
In the first quarter of 2025, the top travel and local apps in New Zealand showcased varying trends in downloads and active users, as reported by Sensor Tower.
Air NZ saw weekly downloads fluctuate throughout the quarter, peaking at around 6.7K in early January. Active users initially hovered around 257K but saw a decline, reaching approximately 206K by late March before rebounding slightly.
Booking.com: Hotels & Travel experienced a steady decrease in downloads, starting at 5.4K and dropping to 3.9K by the end of the quarter. The app’s active user base also declined from 168K to 137K during the same period.
Flamingo Scooters demonstrated growth in both downloads and active users. Downloads increased to over 5K in March, while active users rose significantly from 5.7K to 17.5K by the end of the quarter.
Airbnb showed a consistent decline in downloads, starting at 4.7K and decreasing to 2.9K. Active users followed a similar trend, decreasing from 140K to 101K.
Finally, ParkMate (NZ) maintained stable download numbers around 3K, while active users slightly increased from 16K to 17.8K by the quarter's end.
These insights highlight the dynamic nature of app performance in New Zealand's travel and local sectors. For more detailed analytics and trends, visit Sensor Tower.
